Alaska Finance

May 18 2018

Marketing and Media in South Africa, work in south africa.#Work #in #south #africa

work in south africa

Work in south africa

Work in south africa

Bank advertising: a hit-or-miss

South Africa’s big five banks spend millions of rands on advertising, a substantial amount of which is being spent on ads that miss the mark, according to market research agency Columinate, but its research also suggests that these audiences don’t mind an ad that pushes a product or tells a story, as long as it’s done well.

The media’s role in promoting inclusive growth in Africa

The media is urged to promote a more inclusive narrative for Africa to spur inclusive growth on the continent

#LoeriesRanking with. Joe Public

Just when you thought the Loeries buzz was over, the Loeries’ rankings are in! I chatted to some of this year’s top-ranked creatives post-celebrations. We continue the local insights with Joe Public

‘Weather-sensitive’ products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products – for example, more rainfall generally means that consumers purchase less sunscreen. But the phenomenon can go much further

To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it’s becoming increasingly difficult to compete on price and product features alone

Naspers says it won’t force MultiChoice to take ANN7 off air

The Naspers Board has released a statement announcing that they will not interfere and force MultiChoice to take the ANN7 news channel off the air

Black Friday 2017 surpassed expectations: Picodi

Global discounts website, Picodi.com, says Black Friday went beyond expectations this year. The company says consumers’ activity increased on average by 624%

#WorldAIDSDay2017: Preying on hope

At the turn of the century, and influenced by his distrust of Western medicine, then-president Thabo Mbeki lost the plot. amid much media coverage, he proclaimed that HIV didn’t cause Aids

#EntrepreneurMonth: Building a true African haircare brand with AfroBotanics

In six years South African natural haircare brand, AfroBotanics, went from being manufactured in founder Ntombenhle Khathwane’s garage to a fully equipped factory in Midrand

The gender tradition-transforming power of advertising

Swati Bhattacharya, CCO of FCB Ulka in India, explains the intricacies of changing a 400-year-old Hindu tradition from one of status-based exclusion into a sisterhood of inclusion through the #NoConditionsApply campaign

#NewCampaign: Jeremy Clarkson introduces Emirates’ new, game-changing first class suites

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates’ latest advertising campaign for its game-changing first-class private suites

Retail Capital is awarding a brand makeover to one lucky SME

Retail Capital is giving SMEs an opportunity to win a makeover to build their brand with an investment of R250,000

Challenging bad medicine: Lessons in how to use the media effectively

Here’s an interesting factoid for you – 10:23 is the saturation point at which the original substance is so diluted that can no longer be detected in a solution.

Top tips for a rocking online festive retail campaign

When it comes to drawing people into their stores this festive season, retailers may face increased competition, but they also have a wider array of tools

#NoExcuse: New movement to get Champion Men involved in tackling gender-based violence

In SA, instances of femicide are five times the global average and one in five women are assaulted by their partner. #NoExcuse has been launched, with Carling Black Label and Takuwami Riime! as the inaugural supporters, to

Loeries releases Migrate Hero edition

The Loeries have released the 23rd edition of its annual publication Migrate

OLX South Africa, awarded to Techsys Digital and Black River FC

After a recent multi-agency pitch process, Techsys Digital and Black River FC have been awarded the OLX South Africa account

Uber goes local, with their first ‘above-the-line’ campaign

Uber’s first South African locally produced TVC and radio spot campaign captures the comedically irrational relationships between South Africans and their cars

Issued by Grey 3 days ago

Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency

AAXO lands Platinum Sponsorship from the Ticketpro Dome

The Management of the Ticketpro Dome have announced their Platinum Sponsorship of the Association of African Exhibition Organisers (AAXO)

Africa news

Strategic partnership to promote African entrepreneurship

APO Group and Mara Foundation, Mara Group’s philanthropic arm will collaborate to elevate opportunities for African entrepreneurs to find mentors

AfDB wants to create 25 milllion jobs for Africa’s youth

The African Development Bank has launched a Youth Advisory Group to create 25 million jobs and impact 50 million youth across the continent

International

Bain & Bunkell, only SA agency to make The One Show shortlist

Bain & Bunkell, Johannesburg, is the only South African agency to make The One Show shortlist for this period, with two entries making the cut: Remarkable Life for Citadel Wealth Management in Film and Knighthood for Sir Fruit in Social Media.

Washington Post: ‘sting’ sought to embarrass newspaper in sex probe

The Washington Post said Monday it was the target of an apparent “sting” operation that sought to plant a false story to discredit the newspaper’s investigation of sexual misconduct allegations against Republican Senate candidate Roy Moore.

Meredith Corp to buy Time Inc. for $2.8bn

WASHINGTON, USA – Time Inc. is selling for $2.8bn to media conglomerate Meredith Corporation, backed by the billionaire Koch brothers known for supporting conservative causes, in an unlikely ending to a saga over the future of CNN’s parent company.





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